The perfectly imperfect world of Tilda

Tilda is a fabric brand founded by Norwegian designer Tone Finnanger in 1999, best known for whimsical naive characters and charming fabric design. There is a certain attitude to life in Tilda’s world, whimsical and romantic, like a ball gown worn with wellies – perfectly imperfect!

The Tilda range consists of products such as fabrics, kits, ribbons, buttons, accessories and books.

Tilda products are produced and distributed by Tilda Fabrics and are available in most of Europe as well as USA, Canada, Australia, New Zealand, China, Japan, Singapore, South Africa, South Korea, Taiwan and Thailand. Book titles are published by David and Charles Ltd. Tilda books have been translated into more than 18 languages.

The Team

Tone Finnanger


Tone is the founder and owner of Tilda AS and Tilda Fabrics AS. She is also the designer behind all Tilda products.

Tone started Tilda in 1999 when she was only 25 years old and has been working with the brand ever since. Tilda is now a known and loved brand among crafters throughout the world.

Torje Norén

Managing Director

Torje is the co-founder and second owner of Tilda Fabrics AS and has been part of Tilda for many years as a Managing Director for Tilda AS. He has also worked for many years in the event business with large events and music festivals.

Elisabeth Thorbjørnsen

Key Account Manager

Elisabeth has her background from the restaurant and travel business and ran her own company successfully for many years. She is also an excellent accountant with good economic skills.

Petter Bye

Marketing manager

Petter has more than 35 years experience from all kinds of graphic production. He handles our websites and keeps track of all our marketing material. Also involved in order handling.

Anne Berit Røed Pedersen

head seamstress

Anne Berit has been sewing since childhood. She had her own Quiltshop for years and has been teaching the art of Quilting since 1986. She simply loves sewing and making quilts.

Ingunn Eldøy


Heidi Karppinen


Merete Ellingsen


Linda Clements

Technical editor

Nadia Norskott


Anna Gran Nelvik